WillowTree Apps engaged with BabyCenter LLC as a mobile development partner, working well with internal teams to ensure timely delivery and integration with internal systems.
The first result was the BabyCenter My Pregnancy Today app for iPhone and iPod Touch, featuring database integration for display of day-by-day pregnancy information including checklists and nutritional guides. Rich media allows for videos and fetal images while social integration offers users access to “Birth Clubs.” The success of these apps led to WillowTree being retained to create apps for the Android and iPad platforms.
The My Pregnancy Today Android app took that space by storm, earning its place as one of the fastest growing apps at that time.
The BabyCenter Birth Class iPad app, which offers advanced video integration and real-time syncing between video and other content on a split screen, was featured by Apple during its launch of the iPad 2. WilllowTree earned its place as a valuable mobile partner, delivering great solutions while allowing the internal team to stay focused on other projects.
This app serves as the central hub for All-Star event information and is a one-stop destination for live scores, news, video and interactive fan platforms. The app provided attendees with an innovative mobile experience on both iOS and Android devices.
Event information is highly dynamic, offering an intuitive schedule of All-Star events, including rosters, in-game scoring and ticket purchase information. Top Stories includes videos, news and photos, while interactive platform integration features seamless social, fan voting and predictive gaming platform functionality. The Getting Around Houston feature is an interactive map showing All-Star events and venues.
To capture users’ attention, WillowTree Apps created compelling mobile apps for Valpak that included features like localization and social sharing.
For merchants, new mobile apps helped them verify coupon validity and track campaign metrics for better business insight. WillowTree worked with the Valpak team as a valuable player, running right along with its sprint to market agile methodology.
With the development of native mobile applications for both iPhone and Android platforms, AXS.com fans can now search for and purchase tickets to events anytime and anywhere.
The location aware app for AXS gives concert and event goers the ability to quickly and easily search for music and sports events serving up fun in their area. Users can purchase and store their tickets safely and easily within the app, and have tickets scanned from their devices when they arrive at a venue. Additional app functionality allows users to watch on-demand music and event videos from their devices, and create sharable photographic event collages for Facebook and Twitter using “memory book.” AXS fans can receive alerts for their favorite artists or teams, and find directions, parking and hotel information near an event.